Case 1. Refinancing of a loan

<aside> 📄 Objective

To launch a new product in the Uzbek market, to familiarize users with refinancing and to show the benefits for the client.

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My role

• Analyzed competitors in the markets of Russia and Uzbekistan, collected best practices.
• Formulated requirements and technical constraints together with the development.
• Created prototypes and conducted usability testing together with the researcher.
• Based on insights, redesigned product logic and interfaces.
• Prepared final design and accompanied development, reviewed iOS/Android screens.

Key challenges

• Low user awareness of the product.
• Need for simple and clear explanation of the benefits.
• Tight timeframe for market launch.

Result

• Created an easy-to-understand refinancing script that passed a successful repeated usability test.
• Reduced the number of steps and processing time than originally proposed.

I will be able to show and tell you all architectural solutions in person.